Guest Article written by Chandler Boyce
Guys, we are so proud to have this article for churches and communications teams to use as a resource. Chandler Boyce is a respected church marketing consultant, and the founder of The Marketing Co-Op…which is a phenomenal tool for churches to learn how to use marketing effectively to help grow their church.
I have personally enjoyed getting to know Chandler, and have great respect for his work in helping the Church reach more people for the Lord.
Thank you Chandler for this great article!
And if you don’t follow Chandler on IG yet, you should! Great tips and resources. @ChandlerBoyce
Ross Turner, Vibrant Agency Owner & Founder – @RossTurner_Vibrant
Rethinking Your Easter Marketing Plan
When it comes to Easter, marketing plays a crucial role in attracting and engaging both new and existing customers. With the right marketing plan, you can effectively promote your Easter events, products, and services to maximize your reach and increase your conversion rates.
One key aspect of optimizing your Easter marketing plan is utilizing search engine optimization (SEO) techniques. By implementing SEO strategies, you can improve your website’s visibility on search engine results pages, drive organic traffic, and boost your online presence during Easter.
Pro Tip: Check out this IG post that further illustrates choosing your target audience: CHURCH MARKETING TARGET AUDIENCE
Creating Compelling Content for Easter
When it comes to Easter, creating compelling content is crucial to engage new and existing customers. By aligning your sermon series and content with the theme of Easter, you can effectively communicate the message of resurrection and its significance to your audience.
Exploring different topics related to Easter
In addition to the resurrection, you can explore different topics related to Easter to provide a well-rounded experience for your audience. Some possible topics include relationships, salvation, and deconstruction. By addressing these themes, you can offer valuable insights and guidance to your viewers through blogs, courses, and PDF’s.
Using YouTube videos to create blog posts and maximize reach
One effective way to create compelling content for Easter is to utilize YouTube videos. You can start by selecting relevant sermons or teachings and turning them into blog posts. This allows you to repurpose your existing content and maximizes your reach by creating content around topics that everyone struggles with.
- Relationships
- Marriage
- Finances
- Parenting
- Mental Health
Leveraging chat GPT to rewrite content with targeted keywords
You can leverage chat GPT to rewrite your content with targeted keywords to optimize your Easter marketing plan. By incorporating these keywords, you can improve your search engine optimization (SEO) and increase your website’s visibility on search engine results pages. This helps drive organic traffic and boost your online presence during Easter.
Creating compelling content for Easter involves:
- Aligning your sermon series and content with the theme.
- Exploring different topics.
- Using YouTube videos.
- Leveraging chat GPT to rewrite content.
By implementing these strategies, you can engage your audience, maximize your reach, and optimize your Easter marketing plan for success.
Rethinking Your Traditional Easter Marketing Strategy
It’s time to rethink traditional strategies and focus on building authentic relationships and creating helpful content. Moving away from cookie-cutter marketing strategies and shifting the focus from hype to the message of Jesus can significantly impact your Easter marketing plan.
One of the key issues with traditional Easter marketing is the main message is about “come and see” rather than providing solutions to people’s problems.
Many people have been turned off by the overly commercialized and superficial approach many churches take. Addressing this issue head-on and building authentic relationships can create a more meaningful connection with your audience.
When planning your Easter marketing, targeting the de-churched and unchurched audience is essential. These individuals may have had negative experiences with organized religion or have never attended church before. By tailoring your messaging to resonate with their needs, doubts, and questions, you can reach a wider audience and create a welcoming environment.
Encouraging a fresh start and a new church experience can also be a key focus of your Easter marketing plan. Highlight the transformation and renewal that can come from a relationship with Jesus, and invite people to join your church for a fresh start. Emphasize the community, support, and growth opportunities that your church offers.
You can create a more impactful and effective strategy by reimagining your Easter marketing approach. By building authentic relationships, addressing pain, targeting the de-churched and unchurched, and encouraging people to give church another try, you can create a compelling Easter marketing plan that resonates with your audience and leads to lasting connections.
Pro Tip: Check out this super short video that explains how retargeting ads for churches work: CHURCH SOCIAL ADS USING RETARGETING
Extending the Easter Season
Viewing Easter as a season, not just a day, is an important mindset for churches. Instead of focusing all efforts on Easter Sunday, planning events and activities that extend beyond the day itself is huge.
One idea is to organize an Easter Afterparty or a family block party. This can be a fun and engaging way to bring the community together and continue the celebration of Easter beyond the church service. It provides an opportunity for families to connect and build relationships.
Scheduling baptisms and baby dedications in the weeks following Easter is another way to extend the Easter season. This allows individuals and families to publicly declare their faith and commitment to Christ, creating a sense of community and encouraging regular attendance.
By creating a sense of community and offering activities beyond Easter Sunday, churches can foster a greater sense of belonging and encourage continued engagement. This can include small group studies, service projects, or special events that align with the Easter theme.
Extending the Easter season allows for continued celebration and reflection and provides opportunities for new visitors to engage with the church beyond the initial Easter service. By creating a welcoming and inclusive environment, churches can encourage regular attendance and growth within their community.
Engaging Online Viewers
Recognizing the importance of online viewers is crucial in today’s digital age. With more and more people choosing to watch services online, it’s essential to create a meaningful and engaging experience for people watching online.
One way to include specific calls-to-action for online viewers during the service is by using graphics or text overlays that prompt them to take action. This can consist of encouraging them to fill out a connect card, sign up for an upcoming event, or even make a donation. You can guide online viewers to take the desired next steps by providing clear and direct calls to action.
Consider setting up a dedicated online host to further engage with virtual attendees. This host can interact with viewers in the chat, answer questions, and create a sense of community among online participants. Having a host adds a personal touch and makes online viewers feel included and valued.
Utilizing QR codes and connect cards can also effectively gather information from online viewers. By including QR codes on the screen or in the chat, viewers can easily access a connect card to provide their contact information and indicate their interests or prayer requests. This allows you to follow up with online attendees and continue the conversation beyond the service.
Implementing post-service follow-up plans is crucial for engaging online attendees. This can include sending personalized emails or text messages, inviting them to upcoming events or small group gatherings, and providing resources or next steps to help them grow in their faith. You can foster a sense of belonging and encourage ongoing engagement by staying connected with online viewers after the service.
In conclusion, engaging online viewers requires recognizing their importance, including specific calls-to-action, setting up a dedicated online host, utilizing QR codes and connect cards, and implementing post-service follow-up plans. By incorporating these strategies, you can create a more interactive and meaningful experience for virtual attendees and effectively engage with them beyond the service.
Conclusion and Next Steps
In conclusion, a well-rounded Easter marketing plan is crucial for attracting and engaging both new guests and existing church members. By emphasizing the significance of Easter and tailoring your content to align with the theme, you can effectively communicate the message of resurrection and its relevance to your audience.
Strategies for capturing attendees’ information and follow-up are also essential for maximizing your marketing efforts. Encourage attendees to fill out connect cards and provide clear-to-action instructions to drive engagement and gather valuable data.
While digital marketing is important, don’t underestimate the role of physical materials and personal connections. Consider handing out invite cards and utilizing personal conversations to make a lasting impression on people in your community.
Finally, plan for future improvements and adaptations by analyzing the effectiveness of your marketing plan and making necessary adjustments. Continuously seek new ideas and strategies to keep your Easter marketing plan fresh and engaging.
FAQ
Here are some frequently asked questions about optimizing your church’s SEO for Easter:
How can I optimize my church’s SEO for Easter?
To optimize your church’s SEO for Easter, you can start by aligning your sermon series and content with the theme of Easter. This will help you effectively communicate the message of Easter and its significance to your audience. Additionally, you can utilize targeted keywords in your website content and metadata to improve your search engine visibility during the Easter season.
What are some unique ways to engage online viewers during Easter?
One unique way to engage online viewers during Easter is by creating interactive experiences. You can encourage viewer participation through live chats, Q&A sessions, and virtual events. Another idea is to provide exclusive online content, such as behind-the-scenes footage or extended sermons, to make online viewers feel more connected to your church.
How can I encourage regular attendance beyond Easter Sunday?
To encourage regular attendance beyond Easter Sunday, you can focus on building authentic relationships with new attendees. Provide opportunities for them to connect with others in the church through small groups, service projects, or special events. Additionally, continue to provide engaging and relevant content that meets their spiritual needs and encourages them to stay connected.
What should I include in the connect cards for capturing attendees’ information?
When creating connect cards for capturing attendees’ information, it’s vital to include fields for their name, contact number, and email address. You can also add checkboxes or options for attendees to indicate their interests, prayer requests, or specific next steps they’d like to take, such as joining a small group or getting baptized. Keep your connect cards short and sweet.
How do I follow up with new attendees after Easter?
Following up with new attendees after Easter is crucial for building relationships and encouraging ongoing engagement. You can start by sending personalized emails or text messages to thank them for attending and provide information about upcoming events or opportunities to get involved. Consider offering resources or next steps to help them continue their spiritual journey and stay connected with your church.